Ashley Effrece is from the Kingsbridge neighborhood of The Bronx and grew up in the Throggs Neck projects. She loves The Bronx and considers it a damsel in distress. Her mission is to defend The Bronx, and help promote it's culture, truth and light. She loves that The Bronx is raw, beautiful, gritty, resilient and so are the people. Bronxites are leaders, fighters, and winners. "We are the strongest New Yorkers I know."